the age readership demographics

Copyright © 2020 The Nielsen Company (US), LLC. First off we looked at the average age of print readers across six nationals. Digital: Nielsen Digital Content Ratings, Monthly Tagged, May 2020, Current Events and Global News Sub Category, Text, People 2+, Census. News Corp's best-performing title in December was The Daily Telegraph, with 4.532 million readers. The Age is a daily newspaper in Melbourne, Victoria, Australia, that has been published since 1854.Owned and published by Nine Entertainment Co., The Age primarily serves Victoria, but copies also sell in Tasmania, the Australian Capital Territory and border regions of South Australia and southern New South Wales.It is delivered both in print and digital formats. It is also younger than viewers of CNN—including Headline News—CNBC, and those who listen to radio news/talk programming. These cookies will be stored in your browser only with your consent. The Age increased its digital and print audience to a total of more than 4.5 million in December, its highest recorded readership. The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. But based on the recent Nielsen Scarborough survey, it’s clear that newspapers remain a thriving and viable medium, and they continue to engage a larger portion of younger, affluent readers. "The continued growth in digital audiences and the strength of print audiences demonstrates there are no more-trusted media channels in the country than news media," Mr Miller said. The audience for national title The Australian Financial Review dipped from 2.647 million to 2.450 million, while News Corp's The Australian fell from 3.767 million to 3.59 million. The consumption patterns those younger readers are forming now will become habits that stick with them for a good few years into their future, which includes getting their first proper job, and importantly, for advertisers, their first proper pay cheque. Generally speaking, Twitter is most popular with a younger demographic, with 45% of Americans who are between 18 and 24 using the platform. What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open, Consumer Pattern eBook: How to Identify and Act on Emerging Trends. NewsMediaWorks chief executive Peter Miller said Australians had turned to news media brands as trusted information sources during the bushfire season. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. All figures are based on Sunday average issue readership.The Guardian demographic profileguardian.co.uk demographic profile, Solus = Observer readers who do not read any other quality Sunday newspaper, Bradley Wiggins capped his remarkable sporting year by taking home the big prize at the ceremony in London, A glass of wine with a rough sleeper, Santa in trunks, a thousand partying Muscovites … in a My Best Shot special, top photographers pick the image that sums up winter for them, Kimon, an eight-year-old pet female long-tailed monkey, treats a kitten as her baby in Bintan Island, Indonesia, BBC Sports Personality of the Year – in pictures, Dinner, dusk and dancing Russians: my best winter shot. Average issue readership: 1,027,000. Seven West Media's The West Australian and The Sunday Times had 3.461 million readers in December. This database is widely-used by advertising media planners to target audiences for their clients and by media companies in advertising sales efforts. All Rights Reserved. A typical adult who goes online during a month has a median age of 43.8. The median age for all 204,000 respondents (only adults are interviewed) is 47.6 years (see table). In fact, a recent Nielsen Scarborough study found that more than 169 million adults in the U.S. read a newspaper in a month—whether it be in print, on a website or via mobile app. Enhanced Media Metrics Australia data reported by news publishing industry group NewsMediaWorks found The Age's audience grew from 4.336 million in November to 4.579 million in December and is up 18.5 per cent compared with the same time the previous year. After 18 to 24-year-olds the second largest age demographic is of those between 25 and 29 years of age. Source: MediaMark Research, “Magazine Audience Estimates”, 1615 L St. NW, Suite 800 Washington, DC 20036 USA Those just outside of the millennial age group – those aged over 35, that is – will easily remember a time before Facebook and Google. All Rights Reserved. Necessary cookies are absolutely essential for the website to function properly. The Independent audience is the youngest on average, at 43, while its sister paper, i, came in considerably older, at 50. In fact, digital newspaper paper readers are 49% more likely than the general adult population to be a college graduate and 43% more likely to have household incomes over $100,000. To learn more about News Media Alliance membership services, for media requests, to receive our latest research reports or for other general inquiries, get in touch with us. The Daily Mail and The Telegraph have the largest percentages of over 65s, making up almost half of their audiences – at 45 and 46 percent respectively. The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. 4401 N. Fairfax Dr. Download a customizable template here. Please activate cookies in order to turn autoplay off. Copyright Resource Center & Mandatory Deposit, Trump Administration’s Proposal to Limit Foreign Journalist Visas is a Violation of Press Freedom, Senator Cantwell Releases Report on Challenges to Local Journalism, News Media Alliance Statement: Senator Cantwell Releases Report on Local News, To Reap the Value of a Free Press, We Must Allow Them to Do Their Jobs, USPS Proposes Rate Changes – Minor to No Change for Newspapers’ Mailed Products. About 1.7 million people read Time in Europe, the Middle East, and Africa [EMEA]. Business magazine category is fifth most widely read with a readership of over 1.1 million. Compared to previous decades, younger readers now account for a greater percentage of newspaper readers. The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. (+1) 202-419-4372 | Media Inquiries. Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. Compared to all other quality dailies (excl. The table below provides detailed demographic information about Observer readers and shows how they compare to the average UK adult. Read the full article here. In total, newspapers reach 69% of the U.S. population in a given month. That’s in part due to the fact that it’s harder to reach them, making them something of an untapped resource for both advertisers and publishers, and also because by definition of being younger they are the future consumers of media. The remaining 49% reads a newspaper on at least one digital platform, with 30% reading both digital and print. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. The FT is also quite evenly split across the board, but has the smallest percentage of 15-24-year-olds in its readership base at just five percent. And a person who uses both print newspapers and engages with newspaper digital content is younger still, at 49.6 years. Unsurprisingly The Daily Telegraph has the oldest average readership, at 61 years old – considerably older than Telegraph’s chief content officer and editor-in-chief Jason Seiken has previously described the audience as: “Yes, the average age of a Telegraph newspaper reader is now over 50, but young audiences still love newspaper brands.”. According to the recent study, 81% of monthly newspaper readers engage with the print product, with 51% reading print exclusively. EMMA is collated by NewsMediaWorks, whose members include publishers such as Nine Entertainment Co (owner of this masthead), News Corp and Seven West Media. The median age for those who read the print newspaper on Sunday (56.7) is slightly younger than the MSNBC viewer during the past 7 days (57.5). You also have the option to opt-out of these cookies. Traditionally, newspaper audiences have been more educated, affluent and older than non-newspaper readers. The Sydney Morning Herald remains the country's No. With that in mind, we decided to look at some of the demographic data from UK national newspapers, to see which generations they’re attracting. 2. It’s also worth looking at the gender split in each paper’s audience, as it will give some (rough) indication as to both the type of content being produced and therefore the type of advertising each paper will be attracting. (+1) 202-419-4300 | Main We are the leading voice for the news media industry. Numbers, Facts and Trends Shaping Your World. The readership of most news magazines is aging—and faster than the population overall. (+1) 202-419-4349 | Fax Global Nielsen news and insights delivered directly to your inbox. That’s particularly interesting given the rhetoric we’ve heard over the years about i attracting lots of students and younger, more engaged audiences. Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth. Millennials make up around a fifth of both The Times’ and the FT’s audience however, which isn’t too bad, but the Guardian, The Mirror and The Sun take home the bacon, with 28, 29, and 29 percent of their audiences constituting those in that millennial age range, respectively. Based on the shift in age of the newspaper reader, it’s clear that the newspaper industry’s adoption of digital distribution has allowed it to reach adults of all ages. Some of these figures are likely to be a little out of date, as not every paper regularly updates its audience demographic data available in advertising packages on their websites. Newspapers remain largely a print medium, but the dramatic growth in digital media in recent years has compelled newspaper publishers to re-think their distribution models and become multi-platform content providers. The Daily Mail is the only paper to have more female readers than male ones (these stats are across all age groups), with 52.5 percent female vs 47.5 percent male. During their formative years those older audience members developed different consumption habits to their younger counterparts currently making their way through their first 20 years of adulthood.

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